Today Get Satisfaction is bringing its popular social CRM tool inside Facebook Pages with Social Engagement Hub. The new app, created by Involver using the Get Satisfaction API, gives brands and businesses the ability to integrate the entire support experience into Facebook. Read more
Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series. …
Digital has never been more important for brands that are seeking to communicate and engage with their customers, this is especially true when speaking in terms of purchase decision-making and brand perception. As digital media battles for its share of cash and eyeballs in an increasingly saturated market, advertisers find themselves faced with the age old challenge of demonstrating return-on-investment (ROI) to their colleagues in the boardroom, only this time from online spend.
Marketers have always known that time spent with an advert is an important measure. Couple this with actual active engagement with an ad (rather than passive viewing) and a truer measure of effectiveness emerges in the form of dwell scores. The method behind dwell scores involves combining the length of time spent actively engaging with an ad, multiplied by the rate at which it is engaged with. As a result, dwell scores offer much more valuable evaluation metric for brand advertising. Read more
Microsoft Advertising publishes a fascinating library of research and case studies in the online Research Library . I’d recommend that you spend an hour browsing there if you’re trying to learn some new best practices that will help in your online advertising. At SMX West on Wednesday, I had the chance to hear from others in the industry about some of the new research they’ve published with some fascinating insights into the behavior of shoppers, searchers, and advertising consumers…(read more)
Now that we’re on to our third and final boot camp session, we know that 1) keyword research is the first step to getting your message right and 2) content is king and there are several ways to enhance copywriting for success with search marketing. In this last session, we will review some basic information around paid search and important tips shared at SMX West. Read more
They claim it’s “pretty simple”. You can be the judge of that. Personally, I find copywriting almost as painful as my original thoughts of what “boot camp” would entail (see SMX West Search Marketing Boot Camp anyone? Keyword Research Tools and Techniques). That said, if you are a copywriter, like copywriting or just want to know how to tailor your writing for search success, this session provided tons of tips and tricks to improve your site through copywriting. I’ve tried to pare it all down to one page of highlights. Read more
What’s new in mobile ads? How can advertisers exclude ads from displaying in legacy browsers? What improvements are planned to make international advertising easier? When will Microsoft allow more negative keywords? When will adCenter provide a longer history of reports? The brave representatives from paid search advertising at Microsoft, Google, and Yahoo were on the hot seat as questions flowed in from the audience of search advertising professionals during the panel session, Ask the Paid…(read more)
When you hear “Boot Camp”, what comes to mind? For me, it’s the thought of physical torment <g>. For some, perhaps an exhilarating test of physical endurance. For others, maybe something in between? Today, I participated in the SMX Boot Camp and it opened up my mind to a whole new meaning…Fundamentals! In this case, search marketing fundamentals. If you’re new to SEM or need a refresher hopefully you will find these tips useful.
As SMX West kicked off, so did the SMX Boot Camp in which I decided to take part. I’m going to break this track into three posts including: Keyword Research Tools & Techniques, Copywriting for Search Success and Paid Search Fundamentals. Read more
Last Thursday (February 25th), the Marriott Marquis in New York City’s Times Square played host to the 2010 Online Media, Marketing and Advertising (OMMA) Behavioral Targeting Conference. The event was attended by a mix of direct advertisers, interactive agencies, publishers, networks and data/analytics vendors.
Overall, the event proved to be a great barometer for the US (and international) market’s appetite for targeting – and advertising – to audiences online. The overwhelming feedback throughout the event was that targeting is an essential part of any online marketing strategy. While this conclusion was to be expected, the lack of counter-argument went a long way to validate this rationale. Read more
Raj Kapoor, Global Director of Product Planning & Marketing for Mobile Advertising at Microsoft , predicts some compelling scenarios in the next 18 months with mobile search combined with display and PPC search campaigns. Raj participated in the SMX session on Mobile Paid Search on Tuesday. Mobile search is really going mainstream. Penetrating into user search behavior increa singly. And with smart phones with browsers, the engagement people have on mobile search experiences is increasing. Raj…(read more)
Is this the year of mobile? Read more
Bikers rejoice, Google has just added intelligent biking directions for more than 12,000 U.S. bike trails as a new option inside Google Maps. Read more
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