Archive for the ‘ PPC News ’ Category
Now that summer is here, people are thinking about how to get in shape as quickly as they can. Well, your conversion rate wants a beach bod too, and with a little work and some tools in your AdWords account, you can whip it into top form. It’s critical that your marketing efforts and website [ READ MORE ]
We’re excited to announce AdWords Campaign Experiments, or ACE: a tool that will help you optimize your account by letting you accurately test and measure changes to your keywords, bids, ad groups and placements. As part of our ongoing effort to improve your AdWords experience, we’re testing this new tool and inviting U.S. advertisers to [ READ MORE ]
On Saturday, June 12th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our regularly scheduled system maintenance. While you won’t be able to log into your accounts during this time, your campaigns will continue to run as usual. AdWords system maintenance typically occurs on the second Saturday of [ READ MORE ]
With the recent launch of Search Funnels, we wanted to have a webinar showing off these new reports and offering you a refresher on AdWords Conversion Tracking and Conversion Optimizer. We’ll give overviews of these features, showing how they work and how they can help you, and do a deep dive into the Search Funnels [ READ MORE ]
Our team in the UK, no doubt buoyed by England’s recent 3-1 thrashing of Mexico, have been putting together some facts and simple packages for advertisers to understand and harness the power of games advertising here in “our green and pleasant land”, in the run up to this Summer of Football. [ READ MORE ]
As the Yahoo! and Microsoft Search Alliance moves forward, we’re pleased to welcome developers from the Yahoo! Search Marketing API Program to the adCenter API Community. Yahoo! API customers will be receiving additional details about the transition to the Microsoft adCenter API over the next few months via email. First of all, Yahoo! API customers will [ READ MORE ]
Mobile marketing and advertising company HipCricket unveiled the latest version of its cloud-based platform today (HIP 6.0) and it may just renew your interest in mobile. New features include a tighter integration with CRM (customer relationship management) and MRM (marketing resource management) systems, hyper-local targeting capabilities… [[ This is a content summary only. Visit my website [ READ MORE ]
The great SEO and marketing divide Fifteen years ago, advertising and marketing agencies were doing market research for their clients, crafting targeted messages, and pumping out TV commercials, radio spots, direct mail pieces, magazine ads, billboards, bus ads and the occasional animated Punch the Monkey banner ad. The primary goal of these agencies was (and still [ READ MORE ]
Google has purchased advertising technology company Invite Media according to a report published by AllThingsD. Invite Media bills itself as a “universal buying platform for display media.” In other words, it helps buyers purchase advertising from multiple ad exchanges in-real time, all in one dashboard. [ READ MORE ]
Today, we’re introducing several new features that integrate DoubleClick Ad Planner data with other Google advertising solutions. These features help streamline the process of planning and building online ad campaigns and give you useful data for making more informed media planning decisions. [ READ MORE ]
If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process. … [ READ MORE ]
Tools and strategies for placement targeting that will lead you to greater PPC success. … [ READ MORE ]
Just a few days from the start of June, there’s no doubt that summer is here. With the weather warmer, schools soon out and holidays booked, it’s sometimes easy to take the hand off the PPC tiller and let paid search campaigns wander lonely as clouds. So we called on some PPC experts from all [ READ MORE ]
Google AdWords offers a multitude of targeting options that savvy advertisers should take full advantage of, including network targeting, device targeting, and geo-targeting. … [ READ MORE ]
Although there are no clear indicators that this year’s home-buying season will be anything like years past due to these uncertain economic times, it’s still not a bad idea to make sure your real estate PPC campaigns are optimized and ready for those that are in the market for a new home. Activity in the real [ READ MORE ]
We wanted to remind you that this week we’re holding a webinar about our recent innovations in display advertising and how marketers are incorporating it into their strategies. Join us on May 20, 2010 at 11:00am PST / 1:00pm CST / 2:00pm EST. [ READ MORE ]
A primer on 10 critical factors in global search marketing — from content, to keyword translation, to customer behavior, and much more. … [ READ MORE ]
It’s funny how times change. A few years ago many marketers would throw money at digital because it was the done thing. Everyone else was, so you had to be seen. But the market has matured. The unique kinds of data we can now collate helps us tell so many different stories about how are campaigns are [ READ MORE ]
As the economy rebounds and rebuilds, neither government nor investors are likely to reward unwarranted credit risks. Consumers will be paying close attention to credit scores and appraisal accuracy. They won’t be taking as many risks as they have in the past. Instead, they’ll be focusing on affordable housing options. This change is likely to [ READ MORE ]