Archive for the ‘ PPC News ’ Category
Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn’t just “which tool?” but “which tool when?” … [ READ MORE ]
We’ve just added a new course to the AdWords Online Classroom about the Opportunities tab in your AdWords account. In case you’re not familiar with the Opportunities tab, it’s designed to help you discover ways to potentially improve your campaign’s effectiveness by providing keywords, keyword bids, and budget ideas. These ideas are specifically catered for your [ READ MORE ]
Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook’s “Broad Match Targeting.” … [ READ MORE ]
Not long to go now before I catch a train up to Leeds in Yorkshire for the 2010 Think Visibility conference. [ READ MORE ]
In the next few weeks, adCenter will be rolling out new conversion and campaign analytics functionality in response to the advanced features that you’ve been asking for. The new analytics functionality will give you better insights that you can use to improve the success of your campaigns and websites. Here’s a quick overview of what’s [ READ MORE ]
Continuing our series of digital showcase videos, the team in Asia have followed our 2010 Global Digital Advertising Video and our European Online Advertising Video with one of their own. The 3 minute spot shows a myriad of different ways our solutions specialists have helped brands reach huge numbers of consumers, with really rich and innovative [ READ MORE ]
On Saturday, August 21st, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our regularly scheduled system maintenance. While you won’t be able to log into your account during this time, your campaigns will continue to run as usual. AdWords system maintenance typically occurs on the second Saturday of [ READ MORE ]
We’ve heard from many of you that you’d like to be able to easily share tips for developing a successful AdWords strategy with others like you. To help you do that, we’ve created a new category in the AdWords Help Forum: the Small Business Corner. The Small Business Corner is designed to give those of you [ READ MORE ]
DoubleClick Ad Planner helps you research and identify the web sites most likely to attract your audience. With Ad Planner, you can select sites, add them to your media plan and easily export them directly into your AdWords account as a new campaign, or add them to an existing campaign or ad group. [ READ MORE ]
We recently launched the Google Certification Program and we’re glad that thousands of you all over the world have taken the new exams and joined the program. This certification program replaces the Google Advertising Professionals program. To provide you with time to make the transition, we’ve run both programs side by side during a six [ READ MORE ]
Over the past few weeks, we’ve covered a few common areas of confusion related to AdWords, including billing and spending, and keywords. This week, we’d like to wrap up this blog series by offering some helpful info on the AdWords auction. [ READ MORE ]
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I believe the single most valuable asset for an advertiser today is to have someone’s undivided attention. And that is the very thing that is growing scarcer by the day. I don’t need to tell you why—just take a look around the dinner table. If your home is anything like mine, chances are at least [ READ MORE ]
More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2 of 2. … [ READ MORE ]
Who should use which feature and why? Early reactions on which tool is better for search marketers. … [ READ MORE ]
What works best for your PPC campaign? A look at AdWords’ latest feature, Enhanced CPC, plus a recap of manual CPC bidding, automated bidding, and Conversion Optimizer. … [ READ MORE ]
Best practices for reviewing the keyword suggestions contained within this often overlooked tool within AdWords. … [ READ MORE ]
High fashion always seemed to be for the thin. Plus-sized clothing and maternity wear seemed, in my eyes, always eternally ‘mumsy’. A ‘Telegraph’ reporter calls it ‘rather formal and mother-of-the-bride-ish’ A growing population is putting fashion designers and shops on the spot. Marc Jacobs is tweeting about a plus-sized range, US store, Saks Fifth Avenue, [ READ MORE ]
Full disclosure : I count Jason Yormark among my colleagues, having first met him in 2007 when I first arrived here at Microsoft. Although it may seem that I’m just trying to give him a plug here, I actually ran across this article when looking over one of my LinkedIn group discussions and thought it [ READ MORE ]