Archive for the ‘ PPC News ’ Category
Digital has never been more important for brands that are seeking to communicate and engage with their customers, this is especially true when speaking in terms of purchase decision-making and brand perception. As digital media battles for its share of cash and eyeballs in an increasingly saturated market, advertisers find themselves faced with the age [ READ MORE ]
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When you hear “Boot Camp”, what comes to mind? For me, it’s the thought of physical torment <g>. For some, perhaps an exhilarating test of physical endurance. For others, maybe something in between? Today, I participated in the SMX Boot Camp and it opened up my mind to a whole new meaning…Fundamentals! In this case, [ READ MORE ]
What’s new in mobile ads? How can advertisers exclude ads from displaying in legacy browsers? What improvements are planned to make international advertising easier? When will Microsoft allow more negative keywords? When will adCenter provide a longer history of reports? The brave representatives from paid search advertising at Microsoft, Google, and Yahoo were on the [ READ MORE ]
They claim it’s “pretty simple”. You can be the judge of that. Personally, I find copywriting almost as painful as my original thoughts of what “boot camp” would entail (see SMX West Search Marketing Boot Camp anyone? Keyword Research Tools and Techniques). That said, if you are a copywriter, like copywriting or just want to [ READ MORE ]
Now that we’re on to our third and final boot camp session, we know that 1) keyword research is the first step to getting your message right and 2) content is king and there are several ways to enhance copywriting for success with search marketing. In this last session, we will review some basic information [ READ MORE ]
Microsoft Advertising publishes a fascinating library of research and case studies in the online Research Library . I’d recommend that you spend an hour browsing there if you’re trying to learn some new best practices that will help in your online advertising. At SMX West on Wednesday, I had the chance to hear from others [ READ MORE ]
Is this the year of mobile? [ READ MORE ]
Raj Kapoor, Global Director of Product Planning & Marketing for Mobile Advertising at Microsoft , predicts some compelling scenarios in the next 18 months with mobile search combined with display and PPC search campaigns. Raj participated in the SMX session on Mobile Paid Search on Tuesday. Mobile search is really going mainstream. Penetrating into user [ READ MORE ]
Last Thursday (February 25th), the Marriott Marquis in New York City’s Times Square played host to the 2010 Online Media, Marketing and Advertising (OMMA) Behavioral Targeting Conference. The event was attended by a mix of direct advertisers, interactive agencies, publishers, networks and data/analytics vendors. Overall, the event proved to be a great barometer for the [ READ MORE ]
There’s a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say about you? … [ READ MORE ]
by Amber Speer, Hannapin Marketing The most common mistake when companies try to manage their own pay-per-click (PPC) account is a lack of organization around, and understanding of the Google Quality Score and Yahoo! Quality Index. Google Quality Score is an assigned number from 1 – 10, based on how well your keywords relate to your… [[ This is a content summary only. Visit my website for full links, other [ READ MORE ]
You may recall that towards the end of 2009, we began testing a new feature called AdWords Comparison Ads. This feature lets users compare multiple relevant offers with ease, and it provides advertisers with a new sophisticated and flexible cost per lead format. Speed is of the essence for many users, so we’ve made sure [ READ MORE ]
Local newspapers are trusted by consumers more than any other local resource, according to a new study by comScore for the Newspaper Association of America (NAA). Of the 3,050 respondents, 57 percent identified local newspaper websites as the top online source for local information, more than any other media. That’s good news for the… [[ This [ READ MORE ]
Google’s mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks? … [ READ MORE ]
Here’s why PPC managers should get their AdWords Professional certification. … [ READ MORE ]
SES London has brought together a tantalizing panel of 5 digital media experts, including Julie Warburton, Client Service Director at Microsoft Advertising (UK), to debate the changes in the digital marketing space. Moderator: [ READ MORE ]
There is no denying that the competition is fierce in PPC today. From small in-house accounts to ones with millions of keywords, it’s the new advances in SEM technology that might just make the difference between success and failure. Are there tools you could be using right now to help double your conversions, lower your [ READ MORE ]
On Saturday, February 20th, 2010 the AdWords system will be unavailable from approximately 10AM to 2PM PST, for maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual. [ READ MORE ]