Archive for November 6th, 2009
Last week we published an interview with Andrew Sampson who runs Stephen Fry’s website. Andrew gave some great insight into how the actor uses Twitter and their approach to blogging, advertising and connecting with their audience through social media. This week, we talk to Ben Chapman who is Interactive Editor at BBC Radio 1 on how [ READ MORE ]
It’s the first significant change to Adwords in what seems like, well… forever. Google announced today the addition of Ad Sitelinks, a new AdWords feature that will allow advertisers to extend advertisements by providing up to four additional destination URLs to content within a website on the actual sponsored section of the… [[ This is a content summary only. Visit [ READ MORE ]
As I mentioned in a previous Bing Buzz and The Holidays post, the current economic climate is forcing consumers to make price more of a priority in their holiday shopping decisions, which will make comparison shopping that much more important this year. Given Bing’s branding as a decision engine from Microsoft that connects advertisers with [ READ MORE ]
Our previous post discussed keyword level and portfolio level analysis. In this post, we will dive into a keyword level strategy called incremental bidding. Utilizing this strategy is a simple way to optimize each individual keyword and achieve a lower cost-per-acquisition (CPA). Tell Me about Incremental Bidding [ READ MORE ]
In a slowdown, marketing is often perceived as a questionable cost rather than a longer term investment. This is even more obvious among small businesses which have to cope with greater exposure to risks. This summer, Microsoft Advertising ran a research across 1000 small and medium search advertisers in France and the UK. The ambition [ READ MORE ]
Many signs point to the Apple and AT&T agreement that makes the latter the exclusive carrier of the iPhone within the US coming to an end within the next year. [ READ MORE ]
We were sort of surprised to discover how many of you proclaim your love for FarmVille, the social farming sim game from Zynga. We reported that the company had trademarked the name FishVille last month, and speculated that an aquatic derivative of the wildly popular social game might be in the works. [ READ MORE ]
Megan Berry is an evangelist for Mobclix, the industry’s largest mobile ad exchange, working on social media and marketing. She also blogs at The Huffington Post and the Mobclix blog. You can follow her on Twitter as @meganberry, or through the @Mobclix handle. [ READ MORE ]
As you can probably tell from our extensive coverage this week, we’re extremely excited about the possibilities of Twitter Lists: from how news organizations are leveraging the feature, to a full Twitter Lists FAQ to the potential for real-time journalism and the utility of lists after the tragic Fort Hood shootings. [ READ MORE ]
This is potentially minor as none of us at Team Mashable have spotted any, but Twitter reports looking into the source of elevated errors on the site currently. [ READ MORE ]
Gather ’round, social media lovers, for ’tis time for this week’s Lunchtime Poll! As you may know by now, the way it works is simple. We’ll throw out a poll question, start off with some responses from the staff here at Mashable, and let you fine folks have at it in the comments. [ READ MORE ]
It’s no secret that Facebook is humongous: 300 million users humongous. Yet it still shocks us that it keeps on finding new users to fuel its ascent into the social media stratosphere. [ READ MORE ]
This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark. [ READ MORE ]
With the new incarnation of NateBal.com one of my many upgrades were custom error pages that didn’t just have redirect code that spit you back to my homepage. My custom error pages are set up with links to some of my more popular posts and … [ READ MORE ]
SEO tips [ READ MORE ]
Last week Google made a big announcement around enhanced search features for music discovery. Now when you search for a song, album, lyrics, or an artist, your search results will include streaming audio previews and purchase options. The features is powered by their partnerships with MySpace and Lala. [ READ MORE ]
While doing SEO for clients and for my own site it is always nice to have quick access to all your favorite tools. There is nothing worse than scrounging [ READ MORE ]
For any keyword or phrase, there are 10 non-paid spots on the first page of Google and competition for those spots is fierce. If you do not have an SEO (search engine optimization) strategy…. [ READ MORE ]
Everybody who deals with Online Affiliate Business should know that when building a website for your Online Affiliate Business, the idea is to build traffic and get sales conversions. [ READ MORE ]
In addition to celebrating Muppets today, Google appears to be loudly and proudly celebrating something else on its home page. [ READ MORE ]